Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society. Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agr...(展开全部)

The world’s greatest pickup artist is back! After the bestselling exposé The Game pulled back the curtain on Mystery and his culture of professional pickup artists, he became an international phenomenon. Unfortunately, while it’s no secret that Mystery’s ideas are wildly effective, women have started to catch on. They’ve seen the show and heard the routines—so now it’s time f...(展开全部)

Focusing on a new generation of marketers who likely grew up with an appreciation for sustainability, it provides in one place essential strategies, tools, and inspiration for connecting effectively with mainstream consumers.

From a leading scholar of our country’s foreign policy, the brilliant essay about America and the world that has caused a storm in international circles now expanded into book form. European leaders, increasingly disturbed by U.S. policy and actions abroad, feel they are headed for what the New York Times (July 21, 2002) describes as a “moment of truth.” After years of mutual ...(展开全部)

From a leading scholar of our country’s foreign policy, the brilliant essay about America and the world that has caused a storm in international circles now expanded into book form. European leaders, increasingly disturbed by U.S. policy and actions abroad, feel they are headed for what the New York Times (July 21, 2002) describes as a “moment of truth.” After years of mutual ...(展开全部)

From New Yorker Executive Editor and writer Michael Luo, an urgent, deeply felt history of the Chinese in America and their more than century-long struggle to belong. In 1889, while upholding the latest in a series of exclusionary laws targeting Chinese immigrants, the Supreme Court Justice Stephen Johnson Field characterized the Chinese as “impossible to assimilate with our pe...(展开全部)

With a continued emphasis on interpretation and analysis, The Press and America remains the classic authority on the history of mass media in the United States. Recognizing that the development of America's journalism is inherently and integrally related to the cultural identity of its people, the heart of this book is an examination of American life and the American media. Th...(展开全部)

"Jarvious Cotton's great-great-grandfather could not vote as a slave. His great-grandfather was beaten to death by the Klu Klux Klan for attempting to vote. His grandfather was prevented from voting by Klan intimidation; his father was barred by poll taxes and literacy tests. Today, Cotton cannot vote because he, like many black men in the United States, has been labeled a...(展开全部)

The New Jim Crow was initially published with a modest first printing and reasonable expectations for a hard-hitting book on a tough topic. Now, ten-plus printings later, the long-awaited paperback version of the book Lani Guinier calls "brave and bold," and Pulitzer Prize–winner David Levering Lewis calls "stunning," will at last be available. In the era of colorblindness, it ...(展开全部)

A riveting, original book about the creation of the modern American mind. The Metaphysical Club was an informal group that met in Cambridge, Massachusetts, in 1872, to talk about ideas. Its members included Oliver Wendell Holmes, Jr., founder of modern jurisprudence; William James, the father of modern American psychology; and Charles Sanders Peirce, logician, scientist, and t...(展开全部)