Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society. Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agr...(展开全部)

Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society. Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agr...(展开全部)

Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society. Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agr...(展开全部)

The world’s greatest pickup artist is back! After the bestselling exposé The Game pulled back the curtain on Mystery and his culture of professional pickup artists, he became an international phenomenon. Unfortunately, while it’s no secret that Mystery’s ideas are wildly effective, women have started to catch on. They’ve seen the show and heard the routines—so now it’s time f...(展开全部)

Focusing on a new generation of marketers who likely grew up with an appreciation for sustainability, it provides in one place essential strategies, tools, and inspiration for connecting effectively with mainstream consumers.

From a leading scholar of our country’s foreign policy, the brilliant essay about America and the world that has caused a storm in international circles now expanded into book form. European leaders, increasingly disturbed by U.S. policy and actions abroad, feel they are headed for what the New York Times (July 21, 2002) describes as a “moment of truth.” After years of mutual ...(展开全部)

From a leading scholar of our country’s foreign policy, the brilliant essay about America and the world that has caused a storm in international circles now expanded into book form. European leaders, increasingly disturbed by U.S. policy and actions abroad, feel they are headed for what the New York Times (July 21, 2002) describes as a “moment of truth.” After years of mutual ...(展开全部)

From a leading scholar of our country’s foreign policy, the brilliant essay about America and the world that has caused a storm in international circles now expanded into book form. European leaders, increasingly disturbed by U.S. policy and actions abroad, feel they are headed for what the New York Times (July 21, 2002) describes as a “moment of truth.” After years of mutual ...(展开全部)

From a leading scholar of our country’s foreign policy, the brilliant essay about America and the world that has caused a storm in international circles now expanded into book form. European leaders, increasingly disturbed by U.S. policy and actions abroad, feel they are headed for what the New York Times (July 21, 2002) describes as a “moment of truth.” After years of mutual ...(展开全部)

With a continued emphasis on interpretation and analysis, The Press and America remains the classic authority on the history of mass media in the United States. Recognizing that the development of America's journalism is inherently and integrally related to the cultural identity of its people, the heart of this book is an examination of American life and the American media. Th...(展开全部)